popularly known by his stage name Ja Rule, is an American rapper, entrepreneur, and actor. Born February 29, 1976, Jeffrey Bruce Atkins Sr. His hip-hop style was a careful and artistic blend of raw energy and spirit. He had amazing features with R&B greats like Ashanti, Christina Milian, and Jennifer Lopez. Ja Rule’s style was unique and eccentric in its own right.įrom energetic hardcore hip-hop flows to fusing elements of smooth and “girlish” R&B into his flows, Ja Rule had a sound that none could replicate at the time. If you followed closely the hip-hop scene of the late 90s and early 2000s, then you will agree that just like his name suggests, Ja Rule, indeed, “ruled” the airwaves.